I created the Quaitylure domain about 12 years ago when I was working with a group of custom fishing lure designers. My goal was a co-op of sorts for a line of high end fishing products. And while it never really panned out the way I envisioned, I found that I enjoyed the company of those in the industry. Make no mistake, I am a fishing degenerate. We tend to congregate in packs. And the mechanics of the sport fascinate me to no end. So I kept Quality lure and morphed it into a way of life. For me, it will always be about the Quality, not the quantity. Life itself, in my opinion, is all about the quality of how you live it, not the number of days you manage to stick around. And in the end, I am hoping that I won’t regret not having enjoyed my time here.